Marketing Your Rental Property

Dedicated Leasing Specialist
During the leasing process you will work with an assigned leasing professional whose only goal is to get your property marketed and get it rented quickly. During this time, you can expect us to be checking on your property and arranging showings with prospective tenants, as well as updating the listing on various websites, answering potential tenant questions and communicating with you. Our team will ensure that your property is presented in its best light online and in person to get you a great tenant.
Professional Rental Market Analysis
Pricing the home correctly is one of the most important factors in getting it rented quickly. Overpricing the home will cause the property to rent less quickly, costing you time and money.
We start with a competitive rental price analysis which combines market data with our professional knowledge of current market conditions to give you the most accurate rental price possible. This will get the home rented fast and for the most that the market will bear.
Professional Photos and Video Tours
If your property doesn’t look good online then prospective tenants will not want to come view it in person. We take in house photos or professional photos and video tours of our homes depending on your preference - In our experience properties that have professional photos get rented much faster.
Online Advertising Exposure
We market your property through our property management software called Appfolio. It then syndicates the listing out to several websites, including all the popular rental sites like Zillow and Trulia.
Get started with your FREE RENTAL PRICE ANALYSIS by completing the form .
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Owner or Renter?
As Your Lakeland Property Manager, We Take Care of Everything.
Marketing
Marketing is key to successful rentals. Straight Up Realty & Property Management LLC provides an expert market analysis for each property we manage to maximize your return on investment.
Tenant Screening & Selection
Nothing can deplete revenue quite as heavily as a bad tenant. Our selection process includes credit review, income verification, criminal background, residency history and more. When a qualified tenant is selected, all proper documentation is signed to ensure a smooth move-in and to protect your investment during the rental relationship with the new tenant.
Rent Collection
Our procedure for rent collection is professional and no-nonsense, while always treating tenants with respect and fairness. All to keep deposits flowing into your bank account in a timely fashion.
Property Inspections and Maintenance
Protecting your investment is vital and that’s why we focus on cost-effective, reliable maintenance. With an extensive network of contractors and in-house staff, we focus on saving you time and money, all while ensuring quality workmanship.
Financial Reporting & Accounting
Our Owner’s Portal includes all the reporting you need to retain control over finances; keep track of everything via profit and loss statements supported by itemized detail reports.
Compliant & Careful Evictions
Even with solid screening, sometimes it’s necessary to resort to evictions. Well-versed in Florida tenant laws, we perform evictions compliant to regulations taking the right steps at the right time, all while controlling the process for a smooth and quick eviction to shield you from legal consequences.
you’re protected with our guarantees
Happiness Guarantee
We believe in quality customer service. If for any reason you wish to discontinue your service with us, you can cancel your agreement with a 30-day notice with no penalties.
Results Guarantee
With our results guarantee you don’t pay us until we show results! If we are leasing your property for you, we do all the work up front and you don’t pay us until you get a qualified tenant. That means we aggressively market and show your property, screen the tenants, handle all of the paperwork and perform a move-in inspection...all before we get paid anything.
Leasing Guarantee
Our leasing guarantee states that if a new tenant does not fulfill at least 9 months of a lease term, we will find you a new tenant for free. (We only provide this to new tenants)
Areas We Serve
- Lakeland
- Mulberry
- Bartow
- Auburndale
- Winter Haven
- Plant City
- Polk City